Baby boomers online dating


The millennials weren’t even the second biggest market leader. Baby Boomers (those born between 1946 and 1965) shop online just as frequently as the younger generation. Spend per transaction offered further insight into the differences between generations, with Baby Boomers spending more than other generations.

Following World War II, the average age of marriage dropped, and the number of children increased dramatically, making the Baby Boomer generation substantially larger than the Traditionalists.


Baby boomers online dating

Baby boomers online dating



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