Picking a screen name for online dating


In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.

And then this October, 20 years after that dream I found myself In Central Africa, Congo, the land of Gold and Blood. On a mission to realize my vision.


Picking a screen name for online dating

Picking a screen name for online dating



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